Category Archives: Pay Per Click Marketing

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PPC Advertising

PPC Management

Pay Per Click advertising (also known as PPC or CPC) is one of the best ways to drive immediate results through online marketing campaigns. It allows clients to allot a specific monthly marketing budget for their online ads that are extremely targeted, continually monitored and highly optimized.

Our Experience

In Advertville we have experience in managing all sizes of PPC marketing budgets including global efforts in multiple languages. IMI takes into account the differences in culture and business practices from region to region to maximize performance. We apply methodical and unique search engine marketing strategies to ensure the highest possible return on investment.

Reporting

Reporting for campaigns will involve automated weekly snapshots and monthly in-depth reports that detail key metrics. The goal of these reports is to show continuing performance, growth, ROI and highlights. Reports can also be generated on-demand when needed, and will allow easy analysis and decision making.
The standard report format shows a comprehensive overview by country of basic ROI metrics such as Conversion Rate, ROI and CPC. Further details such as channel performance (MSN AdCenter vs. Google and actual keyword performance data are also given to provide comprehensive coverage of the campaign performance in the requested time period. Further details, such as click-path, negative keywords, ad copy quality and regional analysis are available on an ad-hoc basis.